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“We believe that the black professionals have been underserved and people from this community will be willing to give our platform a chance,” says Tona.“We’ve been getting emails from people saying thank you for creating something they’ve been wanting to see for a long time.”They chose to make the platform mobile-only in order to better target this demographic.Black professional women, in particular, struggle to marry, continuing a trend that has been true for years: Back in 2009, ABC News reported that 70% of black professional women were unmarried.
That said, they are trying hard not to frame it as a hookup app, along the lines of Tinder.
“Black professionals spend the majority of their time on their smartphones,” says Ayeni.
The app also relies on geolocation so that users can filter how far away potential matches will be.
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